Mobile operators
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    Mobile operators


    Historically, mobile operators have been afraid of the risk of becoming a “bit pipe” and this is what has governed their strategy in the last 10 years.

    Whilst certain wireless carriers such as Vodafone have reached a global scale, it is clear that none of them has managed to create de facto standards in Mobility services.

    Let’s take the case of NTT DoCoMo, which has almost 90% of its customers on 3G and has been very successful in creating an ecosystem of Mobility services.

    Despite several years of effforts and agreements with 15 operators worldwide, it has struggled to expand the iMode success to other countries. 90% of iMode subscribers are still Japanese.

    It seems now that the front is far less united than it was.

    First
    , mobile operators have succumbed to the prisoner’s dilemma of who would partner
    with Apple.
    All, including Vodafone and Orange, have attempted to launch the iPhone and agreed
    to share service revenues with the handset vendor.

    Second, other global players such as Google have followed a similar path
    , managing to obtain partnerships with T-Mobile and probably China Mobile, Telefonica and Telecom Italia.

    Today, mobile operators are clearly at a junction and need to answer the following questions

    1. Do they need to keep investing in mobile data applications, and in particular in LBS?
    – How to effectively leverage their access to a huge customer base?
    – How to create an ecosystem of developers?

    2. Which part of the value chain should they focus on?
    – The content (Orange’s strategy) ;
    – The presentation layer (Vodafone’s) ;
    – The distribution (T-Mobile’s).

    3. Who should they partner with?
    – Other mobile vendors (Samsung, LG, Blackberry, HTC, etc.) ;
    – Other global Internet players (Microsoft, Yahoo!, etc.) ;
    – Other mobile operators, eitheir through consolidation and alliances.

    4. How to prepare for the Internet of Moving Things?
    – What enablers are required to facilitate a take-off of machine-to-machine (M2M) services?
    – How to reach pervasiveness, i.e. integration into all moving objects, into company processes and consumer’s every day actions?

    Our experience in this field.