Mobility-as-a-Service Market Report
The most thorough analysis of the European Mobility-as-a-Service Market, based on a review of 120 city & national implementations.
The Mobility-as-a-Service Market has finally reached its inflection point.
In the last 2 decades, multi-modal mobility has generated much activity in Europe but the emergence of the MaaS supply has been slow and generally restricted to city level and pilot implementations.
Most MaaS initiatives have remained local. Suppliers offered either public MaaS, corporate MaaS or private MaaS, with most of their trips happening in just 1 transport mode.
In particular, access to public transportation ticketing & payment has been a challenge. So the supply could have been the main roadblock to a MaaSsive success.
Our 8-month research found that almost all leading PTOs have integrated multimodal offers into their apps, and some of them are finding the right formula to beat private Mobility Service Providers (MSPs) at the national level. For example, Rejsekort & Rejseplan in Denmark has more downloads and better reviews than Google Maps.
Meanwhile, leading MSPs such as FreeNow, Moovit and Uber are rapidly integrating multiple modes, notably public transportation.
Thus, in the post-COVID period, MaaS is flourishing, mainly driven by increasing competition, national and EU legislation, and the emergence of new transport modes and mobility models.
So how is MaaS likely to take shape in Europe? We see 3 potential scenarios:
- Car-centric MaaS development
- MaaS dominated by Public Transport Authorities (PTOs) slowly emerges
- Multi-modal MaaS flourishes
Which of these scenarios is most likely to prevail? You will have to read the report to find out…