Google in Mobility Report: Table of contents

  1. Introduction
    1. Definitions
    2. Context
    3. The 5 levels of MaaS
  2. Google’s initiatives in mobility
    1. What has Google been doing so far?
    2. Alphabet and Google
    3. Zoom in to Google Maps
    4. Waymo
    5. Google Wallet
    6. Waze
  3. Mapping Google’s strategy in urban mobility
    1. Cross-selling & synergies
    2. Competition in the mobility market
    3. EU regulations
    4. Alignment with corporate strategy
  4. The future of the MaaS market
    1. MaaS drivers and inhibitors
    2. Future MaaS scenarios
  5. The future role of Google in the MaaS market
    1. Google’s current position
    2. Return and risk assessment
      1. Potential revenues
      2. Cross-selling and synergies
      3. Competition
      4. Regulation and relationship with the EU
      5. Alignment with the corporate strategy
    3. Google’s future alternatives
    4. Google’s future position in the MaaS ecosystem
  6. Conclusions and recommendations to stakeholders