Google in Mobility Report: Table of contents
- Introduction
- Definitions
- Context
- The 5 levels of MaaS
- Google’s initiatives in mobility
- What has Google been doing so far?
- Alphabet and Google
- Zoom in to Google Maps
- Waymo
- Google Wallet
- Waze
- Mapping Google’s strategy in urban mobility
- Cross-selling & synergies
- Competition in the mobility market
- EU regulations
- Alignment with corporate strategy
- The future of the MaaS market
- MaaS drivers and inhibitors
- Future MaaS scenarios
- The future role of Google in the MaaS market
- Google’s current position
- Return and risk assessment
- Potential revenues
- Cross-selling and synergies
- Competition
- Regulation and relationship with the EU
- Alignment with the corporate strategy
- Google’s future alternatives
- Google’s future position in the MaaS ecosystem
- Conclusions and recommendations to stakeholders