Table of Contents

The European Location Study tackles both location technologies and markets.

I. APPLICATIONS AND BENEFITS OF LOCATION DATA 12

A. Existing markets for location enablers   12
B. Future key markets & applications driving the use of positioning technologies   24

II. TYPOLOGY OF POSITIONING TECHNOLOGIES 51

A. Positioning technology requirements 51
B. Present and future positioning technologies responding to those needs  63
C. How do location technologies compare? 96
D. The case for network- vs. device-centric positioning  111

III. LOCATION-ENABLING VALUE CHAINS & STRATEGIC FORCES AT PLAY 115

A. Major players  115
B. Satellite systems’ value chain   124
C. Cellular network value chain (Cell-ID)  128
D. A-GPS value chain 134
E. WiFi value chain   137
F. Overall location-enabling strategic landscape  139

IV. THE LOCATION-ENABLING MARKET POTENTIAL 160

A. Consumer device market potential  160
B. Commercial moving vehicles potential  198

V. CONCLUSIONS AND RECOMMENDATIONS 209

A. Major trends for location in Europe 209
B. Value creation opportunities 215
C. Recommendations 217

INTRODUCTION TO DEVERYWARE 224
INTRODUCTION TO NAVIZON 224