Manager, Digital Marketing – Brussels

  • Brussels
  • Full time

Manager, Digital Marketing

PTOLEMUS Consulting Group is a fast growing international strategy consulting and market research firm focused on connected mobility and autonomous vehicles serving clients in 39 countries.

In its second decade of continuous growth, PTOLEMUS keeps developing its international team of strategy consultants and research experts in the fields of connected & automated vehicle, insurance, automotive, fleet management, mobile telecoms, electronic tolling and fuel card services.

We combine deep industry expertise with strong strategy consulting skills and deliver exceptional value to our clients – car makers, content providers, insurance and assistance companies, financial institutions, mobile operators, energy companies, telematics service providers, public authorities, technology suppliers, etc.

We count 16 nationalities in our team and are looking for entrepreneurial team players to shape the future of global mobility.

Our assignments range from strategy definition to business development and are generally international in their nature.

PTOLEMUS prides itself in offering training, fast development opportunities and a great team environment.

Your mission

Directly reporting to the Managing Director, you will drive PTOLEMUS’ marketing strategy and execution and promote its consulting and market research businesses.

As the Manager, Digital Marketing, you will:

  • Produce valuable and engaging content for our web site and blogs that attract and converts our target groups;
  • Manage the internal editorial calendar and the update of our web site content;
  • Write PTOLEMUS’ press releases and liaise with journalists to obtain articles and interviews;
  • Co-ordinate the production and review the content produced by our Research and Business Analysts, organised in vertical segments;
  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door;
  • Deploy successful marketing campaigns and own their implementation from ideation to execution;
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
  • Build strategic relationships and partner with key industry players and vendors;
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
  • Speak at international conferences in PTOLEMUS’ areas of expertise;
  • Publish our monthly newsletter and manage our contact databases.

 

PTOLEMUS offers tried and tested techniques to improve a wide set of transferable skills in communication, presentation, project planning, web content management and many others. We offer the possibility of a fast-track career path and a great, international team environment.

Your profile

The ideal  Manager, Digital Marketing has the following skills and competencies:

    • Outstanding writing skills with perfect fluency in English (written & oral);
    • A strong interest/experience in the connected mobility ecosystem and the belief that ideas that change the world;
    • Over 5 years of demonstrable experience in marketing together with the potential and attitude required to learn;
    • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate;
    • Knowledge of web site analytics tools and experience in setting up and optimising campaigns;
    • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;
    • Up-to-date with the latest trends and best practices in online marketing and measurement;
    • A BSc/MSc degree in Marketing or Journalism or related field form a tier-1 business or communication school;
    • Self starter, self organised, highly communicative person and true team-player;
    • Spent time working or studying abroad.

Do you want to shape the PTOLEMUS story?
If you are convinced that your interest and profile match our expectations, please send your CV and a cover letter to Luc Hellinckx at join@ptolemus.com