PND manufacturers

We are familiar with the challenges faced by PND vendors.

In these days of cut-throat competition, all satellite navigation device manufacturers strive to design the PND that will outsell all the others.

However, with the recent drop in ASPs (average selling prices) of around €100, even the highest volume sellers such as TomTom and Garmin are struggling to show a profits.

This is the unavoidable result of :

• Too many players in a market where growth has slowed ;
• Virtually all companies developing very similar features for the mass market.

Therefore key challenges include

• Will there be consolidation or elimination of the weakest?
• How can 1st and 2nd tier players differentiate their devices in the mass market?
• What will be the impact of connectivity on the PND category?
• Which new markets should be explored?

Our experience in this field.